1970s Textile & Wallpaper
Freedom, protest, modernity
After the enchanted parenthesis of the 1960s, the return to reality shaped the 1970s. In a turbulent economic and social context, the era remained free and modern but protesting. The revolt movement of 1968 rejected mass consumerism and the Vietnam War and advocated a rapprochement with nature and a change in lifestyles.
The design remains steeped in the late 60s: we still find bright and cheerful colors like orange, yellow and gold but also more natural “earth” colors, lots of geometric shapes, distortions. In addition to these patterns covering walls and furnitures, there are organic and floral shapes where Art Nouveau features reappear.
The conquest of space, still influential, the founding movements of contemporary art such as Conceptual Art, Fluxus or happenings impact the decorative arts. Imbued with freedom, creativity, abolishing the boundaries between art and life, rejecting modernism, mixed with creative pop fantasy and a return to sobriety linked to the oil crisis and ecological awareness, design of the 70s has recently made a comeback.
In our workshops, the open-mindedness of this era, its audacity and its protean character are all sources of inspiration.
The graphic richness of the 70s in your interior
The 1970s were marked by great graphic wealth, especially from the field of decorative arts (styling, industrial design, graphics, etc.). At this time, wallpaper in particular became the playground of creators, and we saw it everywhere. Its style is marked by the geometry of the patterns , and by a play of colors which today give vintage its charm.