Toyota Yaris & Le Presse Papier
" Le Presse Papier " a key player in the "Made in France" movement, is participating in the new Toyota Yaris commercial with the "Guaranteed French Origin" concept
This March 2019, Le Presse Papier is invited by Toyota and the & partnership !
Alongside other iconic Made In France such as Le Slip Francais , Armor Lux , Lafuma, Le Mont St Michel, Dickson or 1083, our creations brought their design and creative touch to the first advertising spot entirely "Origine France Garantie" model Yaris also bearing this quality label.
We are very happy about this collaboration and for this purpose have designed the decors and provided a selection of our Wallpapers, Cushions and Furnishing Textiles notes vintage, high quality & 100% designed and made in France.
We are very proud to have been selected to represent a particular vision of French-style decoration and design, alongside other brands with which we share values of quality, authenticity, and innovationpage our Yaris selection.
Wallpaper
In the first scene, the bakery is entirely wallpapered with our Caribbean on textured linen non-woven paper. This creation was entirely painted with gouache and pencil in our Lyon workshops. A beautiful example of how our wallpapers can be used in a shop, with a decidedly Parisian atmosphere full of the charm of old France.
Upholstery fabrics
In the sequence featuring the restaurant "Le Très Français," you can see the Palm 1958 Rouge , our upholstery velvet available by the meter, shown here as a curtain. An elegant use of this hand-painted motif, also available in wallpaper, fabrics by the meter, and cushions.
Cushions
Our 13th Floor have also found their place in interior design: The four vibrant colors (available in outdoor-style canvas or velvet) enhance a sofa in a trendy, stylish, and pop-inspired decor. Of course, these cushions are entirely conceived, designed, and manufactured in France!
Director: Benjamin Bouhana Production: Bollywood Productions Producer: Dominique Esmenard
Agency: The&Partnership
Photos ©GuillaumeLandry ©OlivierBritsch ©Toyota
