Toyota Yaris & Le Presse Papier
Actor of Made in France “ Le Presse Papier ” participates in the new Toyota Yaris spot with the “Origine France Garantie” concept
This month of March 2019, Le Presse Papier is invited by Toyota and the & partnership !
Alongside other emblematic Made In France such as Le Slip Francais , Armor Lux , Lafuma , Le Mont St Michel, Dickson and 1083, our creations brought their design and creative touch “Origin France Guaranteed” advertising spot. dedicated to the Yaris also displaying this quality label.
We are very happy with this collaboration and have therefore imagined the decors and provided a selection of our wallpapers, cushions and furnishing textiles with vintage , high quality & 100% designed and made in France.
We are very proud to have been selected to represent a certain vision of French decoration and design , among other brands with which we share values of quality, authenticity and innovation . You can find all of our products featured in this campaign on our Yaris selection .
Wallpapers
In the first scene, the bakery is entirely covered with our Caribbean on Linen textured non-woven paper , this creation is entirely made with gouache and pencil in our Lyon workshops. A great example of the use of our wallpapers in a boutique, with a resolutely Parisian atmosphere full of the charm of France of yesteryear.
Furnishing textiles
In the sequence of the “Le Très Français” restaurant, you can see the Palm 1958 Rouge , our Upholstery velvet available by the meter, available here as a curtain. An elegant use of this hand-painted motif available in wallpaper, fabrics by the meter and cushions.
Cushions
13eme Etage cushions have also found their place in an interior decor: The 4 tangy colors (available in outdoor type canvas or velvet), decorate a sofa in a decor that is both trendy, designer and pop. Of course, these cushions are entirely imagined, designed and manufactured in France!
Director: Benjamin Bouhana Production: Bollywood Productions Producer: Dominique Esmenard
Agency: The&Partnership
Photos ©GuillaumeLandry ©OlivierBritsch ©Toyota